October advertisement
Narnia Cryptic Marketing Campaign
The objective of this marketing campaign was to market the movie Narnia over a period of three months, using mystery and hints to arouse interest in the movie without revealing the details. The project used three printed advertisements each month with a few more details each time, and the final advertisement with the movie name and reveal. In addition, a mysterious website ran alongside this campaign with increasing hints and details, as well as a daily countdown.
Main Skills:
Photoshop, Cryptic Marketing, Web Design
example of october advertisement
november advertisement
example of november advertisement
december advertisement
example of december advertisement
initial website home
initial website merchandise
final website home
final website merchandise
MyMeals App Concept
This app concept required researching current app trends, finding a target market and a unique niche to fill. Following this, the creation of a logo, app icon, and in-depth app page visuals. The project was concluded with a presentation of the design.
Main Skills:
App design, UI, Branding
home page
initial fridge page
fridge results page
profile dropdown
search page
library page
app icon
TELUS Wedding Campaign
This group project consisted of a cryptic marketing campaign and brochure, created by Jessica, the team lead, an Out of Home marketing campaign, a website re-design, and a email marketing campaign.
Main Skills:
Digital marketing, Email marketing, Photoshop, Cryptic Marketing
cryptic website banner layout
cryptic email layout
cryptic facebook layout
cryptic instagram layout
final website banner layout
email layout
facebook layout
instagram layout
Gamified Educational Website
This project utilized the Alberta K - 6 curriculum to create a fictional website to teach grade 4 science, specifically the interconnections between ecosystems and species. It features fun graphics and gameplay to attract children, and safety controls to appeal to parents.
Main Skills:
Target market research, Illustrator, Game Concept
zoo party summary
page home
mobile view
character customization
game world-building
lesson example 1
lesson example 2
lesson example 3
lesson complete screen
lesson failed screen
Home Page Design for Trusty Home Inspectors
This is a continuation of the project listed under Branding, where the logo and brand design process is outlined. Taking this brand, the following home page was developed in Mobile, Tablet, and Desktop views, as well as additional pages which were designed by other members of the creative team.
Main Skills
Figma, Web Design, Brand Development, Mobile-first Design
mobile view
tablet view
desktop view
Unsolicited Redesign - Red Ginger Thai Cuisine
This re-design of a Thai cuisine website involved a mood board, UX design of a low-level wireframe and a high-level wireframe for the website.
Main Skills:
Web Design, UX Design, Illustrator
original website
mood board
